I. Manager-Artists Relations
By virtue of their positions of leadership,
managers have responsibilities to all performing artists.
1. Managers and agents are often besieged
by artists seeking representation. If their work merits attention,
one must ascertain their freedom to enter into a management
agreement and be prepared to honor, and to encourage them to
honor any existing obligations to previous management. Managers
should not entice artists from other managements’ rosters,
especially with unreasonable optimistic predictions about engagement
and fees which might be procured for them.
2. The terms of a management agreement should
be stated clearly, comprehensively and in writing. It is not
reasonable to assume, just because mutual obligations and responsibilities
are detailed in a contract, that these details, and their consequences
are understood and remembered by the artist. He or she should
be informed, in particular, and before the contract is signed,
of the probable eventual costs of promotional and publicity
materials, travel, long-distance phone calls, etc., the mechanisms
to be used for reimbursement of these expenses as well as the
provisions made for contract renewal or termination.
3. Artists fees should be remitted to the
artist within a clearly specified time period, and expenses
should be itemized and invoiced periodically. If any misunderstanding
occurs concerning expense reimbursements, remedy the situation
by improving communication with the artists involved.
4. Momentum can be crucial in the development
of an artist’s career. If a manager feels he or she has
reached the end of his of her effectiveness for a particular
artist, he or she should be frank about this and offer the artist
the option of going elsewhere.
5. Artists have corresponding responsibilities
toward managers. In particular, they must be clear about their
own needs, priorities and expectations, and, having assumed
any contractual obligations toward a manager or presenter, they
must fulfill them. Failure to do so impairs not only the reputation
and effectiveness of the manager but, by extension, the opportunities
available to fellow artists on the roster. In addition, failure
to honor obligations for reasons not enumerated in Act of God
clauses will entail financial obligations of the artists to
managers and presenters involved.
II. Manager-Presenter Relations
The manager-presenter relationship is the crux
of our profession. Both represent entities beyond themselves—performing
artists on the one hand and the concert-going public on the other.
As such, it involves mutual trust and a commitment to the perpetuation
of the performing arts.
1. Managers are expected to be accurate, efficient
and timely sources of information about performing artists.
This precludes any willful misrepresentation of the needs, capabilities
and availabilities of the artist one is authorized to represent
and also any corresponding m isrepresentation of artists one
is not authorized to represent.
2. During the booking and contracting process,
managers should be mindful of their leadership role: every instance
of booking activity should be a model of the process for both
sides of the bargaining table. This involves being frank and
forceful with presenters about the effects on artists’
careers of potential abuses, such as unreasonable holds, premature
requests for contracts, and other restrictions, such as
exaggerated exclusivity clauses. Conversely, managers, especially
when dealing with less experienced presenters, must not abuse
any rights or expectations to which the imprecise use of language
may seem to entitle them. No enticements, such as gifts of value
or monetary kickbacks, may be offered to presenters for booking
artists. Not only is this illegal, it is a particularly loathsome
violation of our trust.
3. Both managements and presenting organizations
are responsible for the actions and commitments of their staffs.
4. Holds. It is recognized, given the committee
structure governing many presenting organizations and the complicated
and delicate process involved in putting a season together,
that the requesting and granting of "holds" may be
a necessary step in the booking process. All parties involved
must recognize and respect the good faith aspect of holds and
not abuse the process. In particular, holds should only be requested
and granted with the understanding that a response, positive
or negative, must be made within an agreed time-frame, generally
less than thirty days.
5. Contracts should only be requested and
supplied when all parties can confirm their intention to sign
it. It should then be completely, accurately and promptly executed,
including any and all riders, except when specific retarding
circumstances (government grants, etc.) are clearly defined.
All parties, including the artist(s), should be fully aware
of all conditions and be ready and willing to fulfill them.
Any
subsequent impairments should be fully, frankly and promptly
communicated to all concerned. All parties should remember that
verbal agreements are legally binding.
6. Cancellations. The manager-presenter relationship
is a partnership in the service of a larger cause—the
bond between artists and audiences. The contract is a crucial
link in that chain. If it's broken, far more is lost than what
can be entered on a balance sheet. In the event a cancellation
threatens, be it willful or not on any part, the important thing
is to save the bond. The process will be painful and difficult
no
matter what. The best preventive medicine is a thoughtfully
designed and realistic contract. The only palliative is the
frankness and good will of the parties.
Artists must realize that willful cancellation
of a commitment can damage a career, impair the reputation of
management and damage the credibility of a presenter in the
eyes of the public. It is especially reprehensible when the
desire to cancel stems from a more lucrative or prestigious
engagement elsewhere. This indicates a short-sighted view of
what constitutes career advancement. Such cancellations will
involve reimbursements to both presenters and management for
out-of-pocket expenses, promotional costs and lost commissions.
Presenters must realize how much is at stake
when they request a hold or a contract. Based on these commitments,
itineraries and budgets are set. Failure to honor a commitment
can adversely affect the viability of an entire tour, with consequences
not only for management and artists but also for other presenters.
It is especially reprehensible when the desire to cancel stems
form problematic ticket sales. The solution is to devote more
energy to promotion. Presenters will find managements and artists
willing to assist in marketing efforts. Such cancellations will
involve reimbursements to management and artists. NAPAMA members
are advised not to sign contracts which contain cancellation
at will clauses.
If, despite all efforts to prevent it,
a cancellation does occur, all sides must use their best efforts
to either find a suitable replacement artists
or to reschedule the date.